NEW YORK, March 25, 2025 – Primestone Partners, a New York-based management company focused on strategic technology investments, is pleased to announce the appointment of Joy Morrison to its Technology Advisory Board.
Morrison recently retired as Director of Global Mobility at PepsiCo, where she has held leadership positions in global mobility for over 25 years. She played a pivotal role in driving PepsiCo’s innovative global mobility strategy, which earned her recognition from her industry peers as one of the Top 100 Global Mobility Professionals. Before joining PepsiCo, Morrison spent 10 years at Coldwell Banker Relocation in a variety of client-facing roles with increasing levels of responsibility, focused on customer experience.
Bruce Witherell, Chief Executive Officer of Primestone Partners, commented, “Joy brings to our Advisory Board a much-needed perspective from the demand side of the market. Her insights will be invaluable as we work to digitally connect the participants in the temporary furnished housing ecosystem through our state-of-the-art technology.”
Morrison remarked, “Primestone is building technology for the temporary furnished housing market that will increase access to multifamily supply while reducing the cost of relocating employees. I look forward to collaborating with the team to create solutions that address the unique challenges faced by relocation professionals in arranging temporary furnished housing for their clients.”
About Primestone Partners
Primestone Partners is an investor/incubator with a history of investments in the hospitality and extended-stay housing market, including a leading software developer and a corporate housing solutions provider. The Company also offers advisory services to the mortgage, real estate, and technology industries. The principals at Primestone Partners have held senior management roles at leading investment banks, PE firms, GSEs, and at global and U.S. real estate operations. They have built companies, led multi-billion-dollar financings, engineered turnarounds, and launched start-ups for major financial institutions.